Glassbody 'Immunity'

Not only can alcohol weaken our immune system, it can also worsen our mental health and increase our risk of developing alcohol-caused disease. Reduce your drinking to reduce your risk.

An extension of the ‘Glassbody’ campaign is launching in late April 2020 in an effort to reduce the risk of alcohol-related harm associated with people staying and working at home during the COVID-19 pandemic. The campaign is a joint initiative between the Mental Health Commission and Cancer Council Western Australia.

With the evolving COVID-19 pandemic, it is a stressful time for many people with many aspects of our daily lives changing rapidly. Some of us may turn to alcohol for short-term stress relief or because of boredom, but rather than helping us cope, alcohol can make us feel more stressed and anxious. Alcohol can also weaken our immune system, making it more difficult to fight off viruses and infection, and increase our risk of developing alcohol-caused disease, like cancer and stroke.

To stay healthy and well, it’s important that if you’re going to drink, to do so at low‑risk levels. This campaign provides practical tips for Western Australians to reduce risky alcohol consumption in the home.

Top tips include: try alcohol-free days, switch to low or no alcohol alternatives, and avoid stocking up on alcohol. For more tips, click here.

Not only will reducing the quantity and frequency of drinking help keep you healthy and well now, you’ll reduce the risk of alcohol-related harm and disease. This is particularly important as you’ll be helping to prevent extra burden on already-stretched health services during the COVID-19 pandemic. 

The campaign will launch on 26 April 2020 and will run until the end of August 2020. The media strategy will be led by state-wide TV, and supported by catch up TV, GP and pharmacy advertising, digital advertising, music streaming and podcast placements, online content pieces, social media and paid search.

Campaign assets will be available online as they become available.

Key messages

  • Your drinking could contribute to a weakened immune system.
  • To stay healthy and well, drink at low-risk levels.
  • Try having alcohol-free days, switch to low alcohol alternatives and avoid stocking up on alcohol. 
  • Reduce your drinking to reduce your risk.

Target group

Western Australian drinkers aged 18 years and older.

Campaign objectives

  • Increase awareness and belief among the target audience that alcohol can weaken the immune system.
  • Increase the proportion of the target audience who are aware of ways to reduce their drinking.
  • Increase the proportion of high-risk* drinkers who take some action to reduce their drinking.

Resources

* High risk drinkers are defined as those who drink above the current National Health and Medical Research Council (2009) Australian Guidelines to Reduce Health Risks from Alcohol, for single occasion and lifetime harm.

Campaign Video
15 sec TVC – 'Immunity’

Campaign Audio
30 Second Ad

Related Information

Tips for reducing your drinking

Click for tips to help reduce your drinking in the home.


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