Glassbody 'Immunity'

Your drinking could contribute to a weaker immune system. 

Reduce your drinking to reduce your risk.

Campaign Background

The Glassbody ‘Immunity’ campaign is an extension of the ‘Glassbody’ campaign launched in late April 2020 in an effort to reduce the risk of alcohol-related harm associated with people staying and working at home during the COVID-19 pandemic. The campaign is a joint initiative between the Mental Health Commission and Cancer Council Western Australia.

With the evolving COVID-19 pandemic, it is a stressful time for many people with many aspects of our daily lives changing rapidly. Some of us may turn to alcohol for short-term stress relief or because of boredom, but rather than helping us cope, alcohol can make us feel more stressed and anxious. Alcohol can also weaken our immune system, making it more difficult to fight off viruses and infection, and increase our risk of developing alcohol-caused disease, like cancer and stroke.

To stay healthy and well, it’s important that if a person is going to drink, to do so at low‑risk levels. This campaign provides practical tips for Western Australians to reduce risky alcohol consumption in the home settings.

Top tips include: try alcohol-free days, switch to low or no alcohol alternatives, and avoid stocking up on alcohol. For more tips, click here.

By reducing the amount and frequency of your alcohol consumption, you can improve your overall health and well-being. Moreover, it can reduce your susceptibility to alcohol-related harm and disease, which is especially important during the COVID-19 pandemic. This will also aid in minimizing the burden on healthcare services that are already overburdened due to the pandemic. 

The campaign launched on 26 April 2020 and was in market until the end of August 2020. 

Key message

  • Your drinking could contribute to a weakened immune system.
  • To stay healthy and well, drink at low-risk levels.
  • Try having alcohol-free days, switch to low alcohol alternatives and avoid stocking up on alcohol.
  • Reduce your drinking to reduce your risk.

Target audience

Western Australian aged 18 years and older who drinks alcohol.

Campaign objectives

  1. Increase awareness and belief among the target audience that alcohol can weaken the immune system.
  2. Increase the proportion of the target audience who are aware of ways to reduce their drinking.
  3. Increase the proportion of high-risk* drinkers who take some action to reduce their drinking.

Campaign asset

30 second radio

Page last updated12 October 2023