Parents, Young People and Alcohol 'We all need to say no'

It’s easier to say no when we all say no

The Alcohol.Think Again ‘We all need to say no’ campaign is a joint initiative by the Mental Health Commission and Cancer Council WA.

The campaign aims to raise awareness that no one should give alcohol to under 18s and calls for parents to join the 2 out of 3 already saying ‘no’.

Research with WA parents shows they commonly overestimate how many other parents give alcohol to under 18s, and this perception influences their own decisions.

WA parents have said they want to feel supported and empowered in their decision to say ‘no’.

The ‘We all need to say no’ campaign was developed in consultation with parents and carers and young people in WA, and guided by experts in public health, medicine, research, and social marketing.

It is part of the Mental Health Commission’s state-wide strategy to reduce alcohol-related harm among young people in Western Australia.

Evidence to support the campaign

  • The National Health and Medical Research Council recommends that children and people under 18 should not drink alcohol to reduce the risk of injury and other harms to health.
  • One quarter (24.4%) of young people in WA report parents as being their most common source of alcohol supply.
  • The is no evidence that giving children or teenagers alcohol under parental supervision helps protect them against risky drinking.
  • Young people who start drinking before the age of 18 are more likely to experience harm from alcohol and develop problems with alcohol later in life.
  • The teenage brain is particularly sensitive to alcohol and continues to develop until around age 25.

Key message

No one should give alcohol to under 18s.

Target audience

Parents and carers of young people aged 12 to 17-years-old in Western Australia.

Objectives

  • Increase awareness that children and young people under 18 should not drink alcohol.
  • Increase the proportion of parents who consider it inappropriate to give alcohol to under 18s.
  • Reduce the inflated perception that other parents give alcohol to under 18s.
  • Decrease the proportion of parents who supply alcohol to under 18s.

Media strategy

The ‘We all need to say no’ campaign launches on Sunday 3 July 2022 and will run for an initial 10 months until mid-2023.

The campaign will be led by state-wide TV, and supported by cinema, radio, out-of-home advertising, digital and social media advertising.

Parents will be encouraged to visit the campaign landing page.

Resources

Campaign Audio
30 Second Radio (BBQ)

30 Second Radio (TV Mix)

Campaign Video
TV - 15 Second

TV - 30 Second

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