Parents, Young People and Alcohol 'I need you to say no'

Two out of three parents say 'no' and, it's helping to prevent alcohol-related harm.

The new Alcohol.Think Again ‘I need you to say no’ campaign is a collaborative initiative between the Mental Health Commission (MHC) and Alcohol Programs Team, Public Health Advocacy Institute of WA. The Campaign is informed by the National Health and Medical Research Council Guidelines that ‘for young people under 18-years-of-age, ‘not drinking alcohol is the safest option’ and sees an emphasis placed on supply control.

The Campaign aims to reinforce that most parents don’t provide alcohol to their children; and given teenagers vulnerabilities to the effects of alcohol and associations with adverse adult outcomes, it’s best for teenagers to delay alcohol use until at least 18 years-of-age.

Evidence suggests that earlier initiation of drinking is related to more frequent and higher quantity alcohol consumption in adolescence, and these patterns are in turn related to the development of alcohol-related harms in adolescence and adulthood 1

Research shows that giving teens alcohol, although done with good intentions, may in fact be more harmful - children whose parents gave them alcohol in early adolescence were three times more likely to be drinking full serves of alcohol by the time they were 16 years old than children in families who did not supply alcohol. 2

Key messages

No one should give alcohol to under 18s.

Target group

Primary: Parents of young people 12 to 17 years-of-age in Western Australia.

Secondary: Young people 12 to 17 years-of-age in Western Australia.

Campaign objectives

  • Reducing inflated perceptions of the prevalence of underage drinking.
  • Increasing the age at which adults believe it is acceptable for adolescents to initiate alcohol use.
  • Increase feeling personally at being at risk of being diagnosed with alcohol-caused conditions.
  • Increasing the belief of adolescents vulnerabilities to the effects of alcohol.
  • Creating support amongst the community for policy measures to reduce alcohol-related harm in adolescents.


Campaign Video
TV - 30 second

TV - 15 second

Social - 6 second, Door

Social - 6 second, Dinner

Social - 6 second, School

Social - 6 second, Skate


NHMRC (2009). Preventative Health Taskforce (2009). Preventing alcohol-related harm in Australia: technical report 3. Retrieved from$File/alcohol-jul09.pdf


Mattick, R. P., Wadolowski, M., Aiken, A., Clare, P. J., Hutchinson, D., Najman, J., . . . Kypri., K. (2017). Parental supply of alcohol and alcohol consumption in adolescence: prospective cohort study. Psychological Medicine, 47, 267-278. doi:10.1017/S0033291716002373

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