Parents, Young People and Alcohol ‘Cogs’Under 18. No Alcohol. The Safest Choice.
Many parents are concerned about alcohol and the impact that it can have on their child. The Parents, Young People and Alcohol ‘Cogs' campaign, first launched in November 2012, was developed to give parents and young people important information and tools to make informed choices about delaying initiation to alcohol use. In 2014/15, the campaign is planned to run twice in the year.
The campaign's key message is based on the National Health and Medical Research Council's (NHMRC) guideline that for children and young people under 18 years of age, not drinking alcohol is the safest option. 1
The campaign is a joint initiative of the Drug and Alcohol Office (DAO), the McCusker Centre for Action on Alcohol and Youth (MCAAY), and the Telethon Institute for Child Health Research (TICHR), and is part-funded by Healthway.
Under 18. No Alcohol. The safest choice.
- Primary: Parents of young people 12 to 17 years-of-age.
- Secondary: Young people 12 to 17 years-of-age.
- To increase parental preparedness and acceptance of responsibility to monitor, supervise and prevent young peoples’ exposure to alcohol consumption and related harm.
- Increase awareness of the National Health and Medical Research Council Guideline – for children and young people under 18 years of age, not drinking alcohol is the safest option. 1
- Decrease the number of parents who provide alcohol to young people (under 18 years-of-age).
- Decrease misconceptions regarding factors that protect and prevent young people drinking in a harmful way.
- Increase support for evidence-based measures that can be taken to reduce alcohol-related harm.
Post-campaign evaluation found that:
- Over half of parents exposed to the campaign spoke to their child about alcohol and 1 in 10 placed greater restrictions on exposure.
- Since the campaign aired, parents gave greater importance to discussing alcohol, supervision and management and they are now more likely to manage alcohol by forbidding it.
- There were significant increases in the proportion of parents and young people describing and claiming knowledge of the correct NHMRC guidelines for under 18’s as no alcohol at all.
- 2 in 10 parents exposed to the campaign have tried to prevent their child from drinking at all and 1 in 10 have imposed greater restrictions.
- More parents now think it is not appropriate to give alcohol to under 18's.
- There were significant decreases since the campaign aired in the proportion of parents who think giving alcohol to their child will help control how much they drink; introducing young people to alcohol teaches them to drink responsibly; and that the European drinking culture is less harmful.
- How to set teens up for a healthy relationship with alcohol – Information for parents
- Young people and alcohol booklet
- Alcohol and the Law sheet
- Hosting a Party for Teenagers booklet
- Under 18. No Alcohol. The Safest Choice Male A3 Poster
- Under 18. No Alcohol. The Safest Choice Female A3 Poster
- Parent Drug information Service (PDIS) pamphlet
- Alcohol and Drug Information Service (ADIS) pamphlet
- Drug and Alcohol Youth Services pamphlet
- Order form
- NHMRC alcohol guidelines
- Alcohol Trends in Western Australia: Australian School Students Alcohol and Drug Survey
Resources can be ordered using this order form.
Children and young people are vulnerable to alcohol and in particular, alcohol can have a significant impact on the developing body and brain.
The NHMRC alcohol guideline for young people gives a sound and important reason for parents and care givers not to give alcohol young people if they are under 18 years of age.
National Health and Medical Research Council (2009). Australian guidelines to reduce health risks from drinking alcohol. Commonwealth of Australia. Retrieved from http://www.nhmrc.gov.au/_files_nhmrc/publications/attachments/ds10-alcohol.pdf.