Find out the latest advice from health experts on how you can reduce health risks from drinking alcohol.
The ‘What You Can’t See’ campaign aimed to build on the successful Alcohol and Cancer campaigns that ran between 2010 and 2012, which first introduced the message that alcohol can cause cancer.
‘What You Can’t See’ explains that alcohol causes a range of health harms in both the long-term, including cancer, liver disease, heart disease and stroke. The campaign encourages people to reduce their risk by drinking no more than standard drinks on any day, consistent with the NHMRC guideline 1 for reducing the risk of alcohol-related harm over a lifetime.
‘What You Can’t See’ launched July 2014 and was in market until October 2016.
To reduce your risk of alcohol-caused disease, have no more than two standard drinks on any day.
Western Australian aged between 25 to 45 years.
Page last updated7 August 2023