The Alcohol and Cancer 'Spread' and 'Stains' campaign, originally launched in May 2010, aimed to reduce long-term harmful alcohol consumption by increasing awareness of the health risks related to the long-term consequences of harmful drinking, in particular alcohol-caused cancer. The campaign focused on the theme that alcohol is carcinogenic; that there are a range of alcohol caused cancers including mouth, throat, pancreas, liver, bowel and breast (in females); and every drink increases a person's risk of developing alcohol caused cancer. 1
The campaign's key message was based on the National Health and Medical Research Council's (NHMRC) guideline for reducing the risk of alcohol-related harm over a lifetime where for healthy men and women, drinking no more than two standard drinks on any day reduces the lifetime risk of harm from alcohol-related disease or injury. 1
This campaign was developed by the Drug and Alcohol Office (DAO), in partnership with the Cancer Council of Western Australia (CCWA) and the Injury Control Council of Western Australia (ICCWA).
To stay at low risk of alcohol-caused cancers, have no more than two standard drinks on any day.
Adults aged 25 to 54-years.
Research shows that this age group don't believe they are susceptible to long-term harm caused by drinking too much over a lifetime, and this campaign aimed to challenge this myth.
Post-campaign evaluation found that:
Harmful drinking can occur in the short-term and long-term. NHMRC released guidelines that give advice on minimising health consequences of drinking alcohol.
Regular and ongoing drinking can cause long term damage to organs.
Alcohol is a Class 1 carcinogen. The more you drink and the more often you drink, the greater the risk of developing cancer.
A standard drink contains 10 grams of alcohol, learn how this relates to beer, wine and spirits.
1 National Health and Medical Research Council 2009, Australian Guidelines to Reduce Health Risks from Drinking Alcohol, Commonwealth of Australia 2009.
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