An extension of the ‘Glassbody’ campaign is launching in late April 2020 in an effort to reduce the risk of alcohol-related harm associated with people staying and working at home during the COVID-19 pandemic. The campaign is a joint initiative between the Mental Health Commission and Cancer Council Western Australia.
With the evolving COVID-19 pandemic, it is a stressful time for many people with many aspects of our daily lives changing rapidly. Some of us may turn to alcohol for short-term stress relief or because of boredom, but rather than helping us cope, alcohol can make us feel more stressed and anxious. Alcohol can also weaken our immune system, making it more difficult to fight off viruses and infection, and increase our risk of developing alcohol-caused disease, like cancer and stroke.
To stay healthy and well, it’s important that if you’re going to drink, to do so at low‑risk levels. This campaign provides practical tips for Western Australians to reduce risky alcohol consumption in the home.
Top tips include: try alcohol-free days, switch to low or no alcohol alternatives, and avoid stocking up on alcohol. For more tips, click here.
Not only will reducing the quantity and frequency of drinking help keep you healthy and well now, you’ll reduce the risk of alcohol-related harm and disease. This is particularly important as you’ll be helping to prevent extra burden on already-stretched health services during the COVID-19 pandemic.
The campaign will launch on 26 April 2020 and will run until the end of August 2020. The media strategy will be led by state-wide TV, and supported by catch up TV, GP and pharmacy advertising, digital advertising, music streaming and podcast placements, online content pieces, social media and paid search.
Campaign assets will be available online as they become available.
Western Australian drinkers aged 18 years and older.
Resources can be ordered using this order form
* High risk drinkers are defined as those who drink above the current National Health and Medical Research Council (2009) Australian Guidelines to Reduce Health Risks from Alcohol, for single occasion and lifetime harm.
Click for tips to help reduce your drinking in the home.
Alcohol and Drug Support Line
The Alcohol and Drug Support Line is a confidential, non-judgmental telephone counselling, information and referral service for anyone seeking help for their own or another person’s alcohol or drug use.
Phone: (08) 9442 5000
Country Toll-Free:1800 198 024
Live Text Chat
Monday – Friday 7.30am – 9pm
Saturday 9am – 7pm
Sunday 11am – 6pm