I need you to say no

Campaign Background

The ‘I need you to say no’  campaign is informed by the Australian Alcohol Guidelines that ‘for young people under 18-years-of-age, not drinking alcohol is the safest option’ and sees an emphasis placed on supply control.

The campaign aims to reinforce that most parents don’t provide alcohol to their children; and given teenagers vulnerabilities to the effects of alcohol and associations with adverse adult outcomes, it’s best for teenagers to delay alcohol use until at least 18 years-of-age.

This campaign launched in November 2018 and run until late 2020.

Key message

No one should give alcohol to under 18s.

Target audience

Primary 

• Parents of young people 12 to 17 years of age in Western Australia.

Secondary

• Young people 12 to 17 years of age in Western Australia.

Campaign objectives

1. Reducing inflated perceptions of the prevalence of underage drinking.
2. Increasing the age at which adults believe it is acceptable for adolescents to initiate alcohol use.
3. Increasing the belief of adolescents vulnerabilities to the effects of alcohol.
4. Creating support amongst the community for policy measures to reduce alcohol-related harm in adolescents.