Let’s Keep Alcohol Under Control

The 'Let's Keep Alcohol Under Control' campaign, was a long-term, population-based education program to reduce harmful alcohol use in Western Australia by changing the drinking culture through reducing the acceptance of drunkenness and associated behaviours and creating support for safer drinking environments.

This campaign was launched in February 2008 and has evolved into the comprehensive, broad based Alcohol.Think Again campaign.

Long-term goal

To reduce the level of alcohol-related harm in the community that results from drunkenness by changing the drinking culture in Western Australia and support safer drinking environments and practices.

Target groups

  • General community (Individuals and collective groups)
  • Early adopters
  • Key influencers

Campaign objectives

  • Increase the awareness of negative consequences of drunkenness on the community.
  • Decrease the community's acceptance for problematic behaviours associated with drunkenness.
  • Increase the awareness of poorly controlled access and consumption as a major facilitator of drunkenness in the community.
  • Increase the community's ability to reduce public drunkenness and support for environmental change.


Post-campaign evaluation found that:

  • There was a high proportion of people agreeing that it is appropriate for action to be taken at a community level to reduce public drunkenness.
  • High number of people correctly recalled the key messages of the campaign.
  • The majority agreed that the campaign was effective in raising the community's awareness of the problems associated with drinking.


Related Information

Responsible Service of Alcohol

The Responsible Service of Alcohol Campaign aims to increase community understanding of the legal requirements of responsible service in licensed premises.

Alcohol and Short-Term Harm

The most apparent immediate effects of alcohol impact the brain. The first effects include feelings of relaxation and loss of inhibitions.

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