Many parents are concerned about alcohol and the impact that it can have on their child. The Parents, Young People and Alcohol ‘Cogs' campaign, first launched in November 2012, was developed to give parents and young people important information and tools to make informed choices about delaying initiation to alcohol use. In 2014/15, the campaign is planned to run twice in the year.
The campaign's key message is based on the National Health and Medical Research Council's (NHMRC) guideline that for children and young people under 18 years of age, not drinking alcohol is the safest option. 1
The campaign is a joint initiative of the Drug and Alcohol Office (DAO), the McCusker Centre for Action on Alcohol and Youth (MCAAY), and the Telethon Institute for Child Health Research (TICHR), and is part-funded by Healthway.
Under 18. No Alcohol. The safest choice.
Primary: Parents of young people 12 to 17 years-of-age.
Secondary: Young people 12 to 17 years-of-age.
Post-campaign evaluation found that:
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Children and young people are vulnerable to alcohol and in particular, alcohol can have a significant impact on the developing body and brain.
The NHMRC alcohol guideline for young people gives a sound and important reason for parents and care givers not to give alcohol young people if they are under 18 years of age.
Concerns about the risks of alcohol for young people led to the NHMRC recommending: For young people under 18 years of age, no alcohol is the safest choice.
1 National Health and Medical Research Council (2009). Australian guidelines to reduce health risks from drinking alcohol. Commonwealth of Australia. Retrieved from http://www.nhmrc.gov.au/_files_nhmrc/publications/attachments/ds10-alcohol.pdf.
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