The Tolerance of Drunken Behaviour ‘Wheelchair’ campaign was first launched in September 2010, with the aim to decrease the problems that result from drinking too much on one occasion and tolerating drunken behaviour.
The key messages of the campaign were:
The campaign was a joint initiative of the Drug and Alcohol Office (DAO) and the Injury Control Council of WA (ICCWA).
20 to 29 year old men and women, as the latest data shows that this group in particular are drinking at risky levels in terms of both short-term and long-term harm.
To increase awareness amongst the community that:
Evaluation of the campaign found that:
Harmful drinking can occur in the short-term and long-term. NHMRC released guidelines that give advice on minimising health consequences of drinking alcohol.
The most apparent immediate effects of alcohol impact the brain. The first effects include feelings of relaxation and loss of inhibitions.
The short terms effects of alcohol can not only impact the individual, but also loved ones, friends and members of the community.
Some of the problems caused by drinking too much on one occasion includes injury, violence, falls, anti-social behaviour and problems with friends and family.
1 Epidemiology Branch, Department of Health Western Australia. WA Hospital Morbidity and Mortality Data Systems (2004-2008), ABS Morbidity and Mortality Data (1998-2007). Retrieved on August 3 2010.
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