The No Alcohol During Pregnancy is the Safest Choice Campaign was launched on Sunday 17 June 2012. This is the first West Australian campaign to target alcohol use during pregnancy in the general population.
Some women are confused about whether small amounts of alcohol during pregnancy are safe. This campaign seeks to dispel this confusion: there is no amount of alcohol during pregnancy that has been proven to be safe. No alcohol during pregnancy is the safest choice.
The campaign material is based on research conducted by Edith Cowan University with pregnant women and women of childbearing age in Perth, and has been shown to effectively increase women's intentions to abstain from alcohol during pregnancy1.
According to research:
- only 2 out of 3 Australian women have heard of the effects of alcohol use during pregnancy on the fetus2.
- women believe health professionals are the best source of information about alcohol use during pregnancy3.
Alcohol and Pregnancy: Resources for Health Professionals (order from Department of Health online publication order system)
For further information, speak to your health professional or call the Alcohol and Drug Information Service. For copies of the advertisement, please contact the Drug and Alcohol Office.
- France, K. (2011) Creating Persuasive Messages to Promote Abstinence from Alcohol During Pregnancy. Theses: Doctorates and Masters. Paper 413. http://ro.ecu.edu.au/theses/413
- Peadon, E, Payne, J, Henley, N, D'Antoine, H, Bartu, A, O'Leary, C, Bower, C, & Elliott, EJ. (2010). Women's knowledge and attitudes regarding alcohol consumption in pregnancy: a national survey. BMC Public Health, 10, 510.
- Peadon, E, Payne, J, Henley, N, D'Antoine, H, Bartu, A, Bower, C, & Elliott, E. (in press). Health professionals are women's preferred providers of information regarding alcohol consumption in pregnancy: a national survey. BMC Pregnancy & Childbirth.