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Alcohol and Health 'Glassbody'

Reducing your drinking will reduce your risks.

The new Alcohol.Think Again ‘Glassbody’ campaign aims to build on the successful ‘What you can’t see’ campaign which has run since July 2014. The campaign is a joint initiative between the Mental Health Commission (MHC), and Curtin University (McCusker Centre for Action on Alcohol and Youth).

The campaign’s key messages are based on the National Health and Medical Research Council (NHMRC) Guidelines on low risk drinking levels and have been developed with the assistance of multiple medical experts.

The campaign focuses on the damaging effects of alcohol and emphasises how the body is fragile and reducing alcohol consumption can reduce a person’s risk of alcohol caused disease such a stroke, heart attack and cancer. The campaign encourages people to reduce their risk, having no more than two standard drinks on any day in accordance with the NHMRC guideline for reducing the risk of alcohol-related harm over a lifetime.1

Key messages

Alcohol causes damage. Regularly drinking more than two standard drinks increases your risk of alcohol caused disease including stroke, cancer and heart attack

Reducing your drinking (number of drinking occasions and/or quantity at each drinking occasion) will reduce your risks.

To reduce your risk of alcohol-caused disease, have no more than two standard drinks on any day.

Target group

Adults aged 25 to 54 years.

Campaign objectives

  • Increase awareness of the NHMRC long term harm guideline. The lifetime risk of harm from drinking alcohol increases with the amount consumed so the NHMRC stipulate for healthy men and women, drinking no more than two standard drinks on any day reduces the lifetime risk of harm from alcohol-related disease or injury.
  • Understand that alcohol is damaging and that regularly drinking above the guideline can place you at risk of serious alcohol-caused disease over your lifetime.
  • Increase feeling personally at being at risk of being diagnosed with alcohol-caused conditions.

Resources

Campaign Video 15 sec TV - Digestive system

15 sec TV - Cardiovascular system

30 sec TV - Digestive system

30 sec TV - Cardiovascular system

Social media - Cardiovascular

Social media - Cancer

Social media - Digestive

Social media - Male risk

sm_riskwomen_daily

Social media - Benefits

Social media - WA consumption

Related Information

Alcohol & Your Health

Harmful drinking can occur in the short-term and long-term. NHMRC released guidelines that give advice on minimising health consequences of drinking alcohol.


Alcohol and Your Long-Term Health

Regular and ongoing drinking can cause long term damage to organs


References

1 National Health and Medical Research Council 2009, Australian Guidelines to Reduce Health Risks from Drinking Alcohol, Commonwealth of Australia 2009.